This site covers every aspect of running your photography business, to make sure you can make a healthy income from doing what you love.

Mastering Your SLR Part 1 - Practice Makes Perfect Knowing what all the various wheels, buttons and gizmos on your SLR are able to do is one thing but it is another to be able to adjust them quickly when a photo opportunity presents itself to get that great or perfect shot. The old saying of 'practice makes perfect' is surely true in using a SLR camera. The key to getting the most out of your SLR is knowing how it will perform in different circumstances and being able to quickly adjust the settings to get the results you desire. . . . keep reading Telephone & Email Etiquette Part 1 - Your Clients are Judging You Communication is fundamental to a successful and profitable photography business. This seems to be an obvious statement, yet many photographers (and business people in general) don't seem to realise just how important both the telephone and email are. . . . keep reading Photographing Kids Technique 1 - Go With The Flow Children are like pets. I know we don't treat them as well as we look after our pets, but when you pull out your camera, they rarely do exactly what you want them to. And if you discover them in a beautiful pose, as soon as you point the camera at them they will move. Landscapes and buildings are much easier subjects than children... . . . keep reading File Download Library Instantly download business planning worksheets, marketing worksheets, financial tools, document templates and much more! . . . keep reading Perform a Series of Changes Automatically Using Actions Photshop CS, as well as other versions of the package, come complete with a built-in recorder feature that lets you save a sequence of changes you make to a picture. Called Actions, this feature is easy to use and is great for speeding up all those tasks that you repeatedly perform on your photographs. Once recorded the Action sequence can be applied to a single file or a group of files via the Batch command (File>Automate>Batch). . . . keep reading Marketing Your Studio Part 3 - What Are You Selling, Really? In the last two parts we have laid some foundations for our marketing program. We began by taking a critical look at ourselves and our current business. We wrote down our abilities and shortcomings, the strengths and weaknesses of our existing studios or businesses. We also took a deep breath and did a studio walk-though, looking at our businesses through fresh eyes so we could imagine exactly what our clients see when they visit us or engage our services. . . . keep reading 4 Top Tips for Photographing Kids & Pets 1. Organise the technical details first Technical considerations can distract you from your mission. Set as many of these as you can beforehand, preferably as a specific User Setting or Favourite, if this is a feature of the camera. This then leaves you free to concentrate on the subject without worrying about camera settings. . . . keep reading Optimizing Your Photography Website for Search Engines With thousands of people using search engines to find a photographer every day, it makes sense to do every thing you can to ensure that these potential customers find your website. This article will give you some simple and effective tips that can dramatically increase your search engine rankings. . . . keep reading