This site covers every aspect of running your photography business, to make sure you can make a healthy income from doing what you love.

Telephone & Email Etiquette Part 1 - Your Clients are Judging You Communication is fundamental to a successful and profitable photography business. This seems to be an obvious statement, yet many photographers (and business people in general) don't seem to realise just how important both the telephone and email are. . . . keep reading File Download Library Instantly download business planning worksheets, marketing worksheets, financial tools, document templates and much more! . . . keep reading Perform a Series of Changes Automatically Using Actions Photshop CS, as well as other versions of the package, come complete with a built-in recorder feature that lets you save a sequence of changes you make to a picture. Called Actions, this feature is easy to use and is great for speeding up all those tasks that you repeatedly perform on your photographs. Once recorded the Action sequence can be applied to a single file or a group of files via the Batch command (File>Automate>Batch). . . . keep reading Marketing Your Studio Part 3 - What Are You Selling, Really? In the last two parts we have laid some foundations for our marketing program. We began by taking a critical look at ourselves and our current business. We wrote down our abilities and shortcomings, the strengths and weaknesses of our existing studios or businesses. We also took a deep breath and did a studio walk-though, looking at our businesses through fresh eyes so we could imagine exactly what our clients see when they visit us or engage our services. . . . keep reading Marketing Your Studio Part 2 - Studio Profile In the last part we began our marketing series with a look at our personal strengths and skills. We were looking at what we have to sell. In this part, let's look at what we're selling with - our studio and studio facilities. . . . keep reading Working In A Digital Age 6 - Charging For Digital So, what do people charge for when it comes to digital? With film, we used to charge for film and processing and add a reasonable mark-up. What can we do with digital? There are many ingenious 'line items' that photographers use to extract a little more profit out of each client. . . . keep reading Business Planning Part 1 - The Big Picture Don't be scared of writing a business plan. The worst that can happen is you don't quite reach your goal, but that's not all bad. If you aimed for 100% and only achieved 75%, that could be significantly better than the 25% you're doing now. Think ahead a few years. How will you feel when you find yourself retired in the old folks home, rocking on a chair on the verandah and wishing you had tried something different or been a bit bolder and given it a go! . . . keep reading Jargon Buster Ever wondered what 'aliasing' really is? Or what about 'Gamma'? Here's an A to Z glossary of digital photography jargon to help you! . . . keep reading 4 Top Tips for Photographing Kids & Pets 1. Organise the technical details first Technical considerations can distract you from your mission.  Set as many of these as you can beforehand, preferably . . . keep reading Gearing Up for Kids and Pets At Photography Business Guide we suggest the following essentials for your kids/pets shooting kitbag. . . . keep reading Optimizing Your Photography Website for Search Engines With thousands of people using search engines to find a photographer every day, it makes sense to do every thing you can to ensure that these potential customers find your website. This article will give you some simple and effective tips that can dramatically increase your search engine rankings. . . . keep reading