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Being Underpriced By Your Competitors Part 5 - And How Much Do You Need to Charge?
Despite all the wonderful theories written by people like me, there are times that the best marketing and service won't work. We don't have control over how our prospective clients think and act, we can only try to influence them. So, when they come back to you with a price that is much lower than your quote, or your asked to match a lower quote provided by someone else, should you do the job? . . . (to read the remainder of this article, please log in below.)
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