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Marketing Your Studio Part 4 - Who Are Your Competitors?
This is the fourth in a series on marketing. So far we have taken a critical look at ourselves and our current business. We wrote down our abilities and shortcomings, the strengths and weaknesses of our existing studios or businesses. We also took a deep breath and did a studio walk-though, looking at our businesses through fresh eyes so we could imagine exactly what our clients see when they visit us or engage our services. In the last part we looked at what it is we are really selling and this month - who else is out there selling the same thing? . . . (to read the remainder of this article, please log in below.)
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