Marketing Your Photography Services


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All you need to know about what works and what doesn't.

Did You Ever Try Selling Your Images?

After spending a significant amount of time taking pictures, and accumulating a large library of images, it can be a daunting task looking for a way to sell your work. With the right approach and a vast amount of hard work you soon may see a return for all the hours spent outdoors. . . . keep reading

Marketing Your Studio Part 5 - Defining Your Market Area
It's all very well for us to create great photographs, but who wants to buy them? Sometimes we're surprised at the types of people who end up being our clients, but should we be? Most larger companies do market research to find out who would be interested in their product or service, and so should we. . . . keep reading

Marketing Your Studio Part 4 - Who Are Your Competitors?
This is the fourth in a series on marketing. So far we have taken a critical look at ourselves and our current business. We wrote down our abilities and shortcomings, the strengths and weaknesses of our existing studios or businesses. We also took a deep breath and did a studio walk-though, looking at our businesses through fresh eyes so we could imagine exactly what our clients see when they visit us or engage our services. In the last part we looked at what it is we are really selling and this month - who else is out there selling the same thing? . . . keep reading

Marketing Your Studio Part 3 - What Are You Selling, Really?

In the last two parts we have laid some foundations for our marketing program. We began by taking a critical look at ourselves and our current business. We wrote down our abilities and shortcomings, the strengths and weaknesses of our existing studios or businesses. We also took a deep breath and did a studio walk-though, looking at our businesses through fresh eyes so we could imagine exactly what our clients see when they visit us or engage our services. . . . keep reading

Marketing Your Studio Part 2 - Studio Profile
In the last part we began our marketing series with a look at our personal strengths and skills. We were looking at what we have to sell. In this part, let's look at what we're selling with - our studio and studio facilities. . . . keep reading

Marketing Your Studio Part 1 - Your Personal Strengths
For some readers who are already very successful in marketing their studio, this and the following series of articles will only be revision, while for others it may turn on a light somewhere that gets them firing. If you have any comments, experiences or suggestions, we'd also love to hear them. . . . keep reading

What Sort of Customers Do You Want?
Most photographers will say "any customer will do". However, by choosing a specific market, you can target your marketing and receive far better results than if you scattered your marketing around. . . . keep reading

What Do You Need to Know Before You Design Your Own Logo?
Everyone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too . . . keep reading

10 Tips to Help You Successfully Run and Market Your Business
I believe most entrepreneurs and small business owners are like me ... they have a tough time striking a balance between work and play. In fact, I recall reading or hearing a while back, that balance is not a state of being, but rather a constant pursuit. . . . keep reading

Optimizing Your Photography Website for Search Engines

With thousands of people using search engines to find a photographer every day, it makes sense to do every thing you can to ensure that these potential customers find your website. This article will give you some simple and effective tips that can dramatically increase your search engine rankings. . . . keep reading

Competitors - Your Enemies, or Your Best Friends?
Unless you live in a very small town, the chances are that there will be many other photographers in your area. Don't let this get you down - in fact you can use this to your advantage. If you take the time to analyze your competitors, you can find out what works and what doesn't without having to learn painful lessons yourself. . . . keep reading

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