Running Your Photography Business


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Here you will find useful information for improving the way you run your business.

How to Become Famous! Part 6 - Local Press

The local newspaper mightn't be interested in the fact that you won a single Silver Award. There could be many other photographers in the district who did just as well or better. . . . keep reading

How to Become Famous! Part 5 - Newsletter
Many photographers communicate regularly with their clients (and people they hope will be clients in the future). Using a database of names and addresses, they either produce a paperbased newsletter or send out to an email list. . . . keep reading

How to Become Famous! Part 4 - One On One

When you win a photography award, you will often receive a certificate. Put it on your studio wall. Some photographers even frame it along with a copy of the winning photograph. . . . keep reading

How to Become Famous! Part 3 - Silver Awards

Take a look through a bridal magazine and you'll find it is full of "award winning photographers". Some photographers bemoan the fact that these days so many photographers are award winners that they see little point in advertising the fact themselves. In the abscence of a better plan, I'd suggest this is a dangerous strategy. If someone has a choice between 20 photographers and five of them aren't award winners, who will be the first five to be crossed off the short list? . . . keep reading

How to Become Famous! Part 2 - Talk About Me
When people hire a photographer, they are buying a product (photographs) unseen. They can't see the product until after it is created, so they need to find other ways to reassure themselves that the photographer they are hiring will do a good job. This is why a photographer requires a good reputation. . . . keep reading

How to Become Famous! Part 1

Many photographers are lured into our profession by the apparent success of rich and famous photographers. Fame, it appears, leads to riches, and with riches one can take control of one's life. But how do they do it? Is their photography that much better? Are they more fun to work with? Or do they have close personal relationships that keep them in the loop? . . . keep reading

Telephone & Email Etiquette Part 3 - Email & the Written Word

With the internet a fundamental part of business life, many clients and prospects like to communicate by email. 4 the yunger generation, it mite b cool to shorten your words, but older people will probably prefer to see things written out properly. Read on for some tips on how to effectively use email in your photography business. . . . keep reading

Telephone & Email Etiquette Part 2 - Receptionist or Answering Machine?
Some callers expect to get an answer immediately or they will simply phone another photographer. How are you going to deal with this? Read this article for some tips for your Photography Business! . . . keep reading

Telephone & Email Etiquette Part 1 - Your Clients are Judging You

Communication is fundamental to a successful and profitable photography business. This seems to be an obvious statement, yet many photographers (and business people in general) don't seem to realise just how important both the telephone and email are. . . . keep reading

Invoices, Terms & Getting Paid Part 3 - Chasing Payment

Wedding and portrait photographers can have finished albums or portraits sitting in their studios for months waiting collection. Advertising and commercial photographers can wait for 60, 90 or even 120 days to be paid. However, while all businesses will experience bad debts at some stage, there are things you can do to reduce bad debts. . . . keep reading

Invoices, Terms & Getting Paid Part 2 - When To Get Paid
In the photography industry, there is a wide range of payment terms. Payment terms refers to how long your client has in which to pay you. . . . keep reading

Invoices, Terms & Getting Paid Part 1 - Smart Invoices
One of the best parts of finishing a photo shoot is that it's time to create an invoice and get paid. Probably the best way to do invoices regularly is to use a simple accounting program like MYOB. MYOB allows you to create your own custom invoices and while the process of creating the template might be a tad laborious, once finished you can use it for ever and a day. . . . keep reading

Accounts, Software & Accountants Part 4 - Bookkeepers & Accountants

Most successful business owners don't keep their own accounts. Their time is better spent in marketing or photography, so bookkeepers and accountants are employed to keep the books up to date. Bookkeepers and accountants are not the same. A bookkeeper ($20-$50 an hour) is like a photographic assistant, an accountant like the photographer ($150 to $400 an hour). . . . keep reading

Accounts, Software & Accountants Part 3 - Software to Keep Accounts

At a pinch, you can use a spreadsheet program (like Microsoft Excel) to keep your accounts, but when you take into account sales tax, staff wages and producing reports regularly, we would only recommend buying an accounting package. . . . keep reading

Accounts, Software & Accountants Part 2 - What Accounts Look Like

Accounts can be prepared in many ways. It's perfectly legal to keep handwritten accounts in a ledger book, but not very sensible. Computers have made the process of collecting numbers and adding them up relatively painless. Certainly the days of incorrectly adding up columns of numbers have passed. . . . keep reading

Accounts, Software & Accountants Part 1 - Why Keep Accounts?

The most boring part of running a business is keeping your accounts. Boring it might be, but it is fundamental to building a successful photography business. . . . keep reading

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· Wedding Photography
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· Marketing Planning Worksheets
· Photoshop Tutorials
· Expert Photography Techniques
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